The rise of the RoboBroker!
Rather than viewed as a disruption, this should be an opportunity for brokers looking to increase trust and cooperation with their clients. From a consumer perspective, technology is such a large part of our culture now that interaction is becoming more and more normal with automated systems and robotics, proving themselves more reliant and effective in delivering the precise need required.
Experts have warned that brokers could potentially see themselves replaced by artificial intelligence as technology improves. He noted that research had shown that sometimes the end customer will "prefer" to talk to a machine rather than a person. He also highlighted that machines are capable of giving "consistent advice" and that technology enables brokers to keep a clear audit trail of the advice given.